....and finally

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My idea is to emphasize the fact all these low-cost carriers are trying to find new ways of getting passengers and at the same time making more money but with attractive price offers. The new add-on war with these airlines is apparant.

The other day when I was on a flight I remember an old lady saying to me, "I remember all those years ago when things were free and seats were bigger". It started to occur to me that it is more and more unlikely we will be going back to those days especially as population grows. With airlines pushing their staff to sell sell sell and advertisements spread all over national newspapers and airports it is clear that the competition is fierce.

As the seats in economy are pretty standard across the board and for years the economy passenger has been lumbered with the same old seat, I am proposing to make the seat a better place to be. A better entertainment system, internet, massage for legs to prevent DVT. A system on the aircraft that will store your information from e-ticket and this will also enable you to order items from your seat at ease as the system keeps the credit card details.

All these extras will be of-course add ons to be more appealing to this particular market.

http://www.guardian.co.uk/business/2007/may/10/theairlineindustry.travel

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/10/23/npopulation423.xml